Jim Goodman is a graduate of the University of Wisconsin-Platteville with a bachelor’s degree in animal science. He also holds a master’s degree in reproductive physiology from South Dakota State University. He and his wife, Rebecca, ran a 45-cow organic dairy and direct-market beef farm in southwest Wisconsin for 40 years. Jim was a 2008-2009 Kellogg Foundation Food and Society Policy Fellow and is a past chair of USDA’s North Central Region Sustainable Agriculture Research and Education Program Administrative Council as well as a past member of the USDA National Research, Extension, Education and Economics Advisory Board. His farming roots trace back to his great-grandparents’ immigration from Ireland during the famine and the farm’s original purchase in 1848. A farm activist, Jim credits more than 150 years of failed farm and social policy as his motivation to advocate for a farmer-controlled consumer-oriented food system. Jim currently serves on the policy advisory boards for the Center for Food Safety and the Organic Consumers Association and is a board member of Midwest Environmental Advocates and the Family Farm Defenders. He is the current board president of the National Family Farm Coalition. He has also been a Rural Electric Cooperative board member for the past 35 years. Jim spends much of his time working, speaking, and writing to promote fair farm prices, a safe food supply, and a society that respects and includes everyone.